Influencer Marketing Executive
Full-timeCoimbatore0-NaN years experience
Job Description
We are looking for an Influencer Marketing Executive to manage end-to-end influencer campaigns, from sourcing creators to execution and tracking. The role focuses on building strong influencer relationships and driving brand visibility through strategic collaborations.
Requirements
• A Bachelor’s or Master's degree in Marketing, Visual Communication, or a related field is preferred.
• Good understanding of social media trends, influencer marketing and digital branding.
• Ability to manage multiple collaborations simultaneously with strong communication and negotiation skills.
• Proficiency in tools like Google Sheets/Excel, Instagram Insights or influencer platforms is a plus.
• Previous experience in managing influencer partnerships for brands or working in a creative agency is an advantage.
Responsibilities
• Identify, research and reach out to potential influencers and content creators aligned with the brand.
• Coordinate and execute influencer campaigns from outreach to delivery and performance tracking.
• Maintain ongoing communication and relationships with influencers and PR contacts.
• Negotiate collaboration terms, deliverables and timelines with influencers.
• Collaborate with internal teams to create effective campaign briefs and content guidelines.
• Maintain a database of influencer contacts and campaign history.
• Stay updated on influencer trends, industry movements and competitor activities.