Google & Meta Ads Specialist
Full-timeCoimbatore0-NaN years experience
Job Description
We are seeking a Performance Marketing Strategist to manage and optimize paid advertising campaigns across Google and Meta platforms. The role involves developing data-driven marketing strategies, executing high-converting campaigns, analyzing performance metrics and maximizing ROI through continuous optimization and testing. The ideal candidate should have strong expertise in digital advertising, audience targeting and campaign analytics, along with a creative approach to ad messaging and performance growth.
Requirements
• Proven experience (1–2 years) in managing Google Ads and Meta Ads campaigns.
• Strong understanding of digital advertising strategies, audience segmentation and conversion tracking.
• Proficiency in Google Ads Manager, Meta Ads Manager, Google Analytics and other tracking tools.
• Ability to analyze campaign data and generate meaningful reports.
• Creative mindset to build compelling ad copies and visuals.
Responsibilities
• Develop and implement paid advertising strategies on Google Ads, Facebook Ads and Instagram Ads.
• Create, manage and optimize campaigns to achieve business objectives such as brand awareness, lead generation and conversions.
• Conduct keyword research, audience targeting and competitor analysis to refine ad strategies.
• Design and test ad creatives, copies and landing pages in collaboration with the design and content teams.
• Monitor, analyze, and report on campaign performance (CPC, CTR, ROAS, Conversion Rate, etc.) with actionable insights.
• Track budget allocation and ensure campaigns deliver optimal ROI.
• Stay updated on the latest advertising trends, tools and platform updates to implement best practices.
• A/B test ad formats, bidding strategies and targeting approaches to improve results.